Shaping Consumer Behavior in Metaverse Retailing: The Role of Spatial Presence, Immersion, and Interactivity

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - Nov 2024
Event	UNNC 8th Postgraduate Research Conference - Ningbo, China Duration: 22 Nov 2024 → 23 Nov 2024

Conference	UNNC 8th Postgraduate Research Conference
Country/Territory	China
City	Ningbo
Period	22/11/24 → 23/11/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{36457acdd1964086a7a3dadf7db0f6d7,

title = "Shaping Consumer Behavior in Metaverse Retailing: The Role of Spatial Presence, Immersion, and Interactivity",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega",

year = "2024",

month = nov,

language = "English",

note = "UNNC 8th Postgraduate Research Conference ; Conference date: 22-11-2024 Through 23-11-2024",

}