Selling the “Quality” television audience: Consumer culture and the historical constitution of the desirable audience within the TV advertising industry (1940 to present).

Chul Heo

Selling the “Quality” television audience: Consumer culture and the historical constitution of the desirable audience within the TV advertising industry (1940 to present).

Chul Heo^*

^*Corresponding author for this work

San Francisco State University

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2004
Externally published	Yes
Event	National Communication Association - Chicago, United States Duration: 12 Nov 2004 → …

Conference

Conference	National Communication Association
Country/Territory	United States
City	Chicago
Period	12/11/04 → …

Cite this

@conference{551a895a869f45da91aded8e155ee293,

title = "Selling the “Quality” television audience: Consumer culture and the historical constitution of the desirable audience within the TV advertising industry (1940 to present).",

author = "Chul Heo",

year = "2004",

language = "English",

note = "National Communication Association ; Conference date: 12-11-2004",

}