Resisting responsibilization: The role of consumer cynicism and moral legitimacy in sustainable consumption [Best paper award]

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	2024 American Marketing Association Summer Academic Conference
Publication status	Published - Aug 2024

Cite this

@inproceedings{c4bee070450f4b238ddef50437146778,

title = "Resisting responsibilization: The role of consumer cynicism and moral legitimacy in sustainable consumption [Best paper award]",

author = "Chan, \{Elisa Ka-yan\} and Hsu, \{Anna J. C.\} and Kevin Au and Kwortnik, \{Robert Jr.\}",

year = "2024",

month = aug,

language = "English",

booktitle = "2024 American Marketing Association Summer Academic Conference",

}