Receive help from friends: the buffer effect of social support on backfires of gamification

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Services Marketing
DOIs	https://doi.org/10.1108/JSM-04-2025-0276
Publication status	Published - 4 Feb 2026

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@article{637128814a584a57b62efacc5779245f,

title = "Receive help from friends: the buffer effect of social support on backfires of gamification",

author = "Furong Jia and Jingyun Hu",

year = "2026",

month = feb,

day = "4",

doi = "10.1108/JSM-04-2025-0276",

language = "English",

journal = "Journal of Services Marketing",

issn = "0887-6045",

}