Preference reversals in decisions that matter: Education choices in China

Benoit Desmarchelier; Lixian Qian; Eddy S. Fang

doi:10.1016/j.socec.2018.10.006

Preference reversals in decisions that matter: Education choices in China

Benoit Desmarchelier^*
, Lixian Qian
, Eddy S. Fang

^*Corresponding author for this work

Department of Intelligent Operations and Marketing

Université de Lille

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

Original language	English
Pages (from-to)	122-128
Number of pages	7
Journal	Journal of Behavioral and Experimental Economics
Volume	77
DOIs	https://doi.org/10.1016/j.socec.2018.10.006
Publication status	Published - Dec 2018

Keywords

Choice experiment
Context effect
Education
Rationality

Access to Document

10.1016/j.socec.2018.10.006

Cite this

@article{63a3e72fd0324fe6a30f855edd9f599f,

title = "Preference reversals in decisions that matter: Education choices in China",

abstract = "Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.",

keywords = "Choice experiment, Context effect, Education, Rationality",

author = "Benoit Desmarchelier and Lixian Qian and Fang, \{Eddy S.\}",

note = "Publisher Copyright: {\textcopyright} 2018 Elsevier Inc.",

year = "2018",

month = dec,

doi = "10.1016/j.socec.2018.10.006",

language = "English",

volume = "77",

pages = "122--128",

journal = "Journal of Behavioral and Experimental Economics",

issn = "2214-8043",

}

TY - JOUR

T1 - Preference reversals in decisions that matter

T2 - Education choices in China

AU - Desmarchelier, Benoit

AU - Qian, Lixian

AU - Fang, Eddy S.

PY - 2018/12

Y1 - 2018/12

N2 - Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

AB - Context effects are often tested with experiments about casual consumption choices. In this paper, we test for the emergence of such effects in life-changing choices made by respondents who are deeply considering the presented choice-set at the moment of the experiment. A choice experiment about postgraduate studies is implemented with 1486 Chinese undergraduate students. We observe the emergence of both attraction and compromise effects. Echoing a recent literature, we bring evidence that the attraction effect is violating the maximization theory.

KW - Choice experiment

KW - Context effect

KW - Education

KW - Rationality

UR - https://www.scopus.com/pages/publications/85055200123

U2 - 10.1016/j.socec.2018.10.006

DO - 10.1016/j.socec.2018.10.006

M3 - Article

AN - SCOPUS:85055200123

SN - 2214-8043

VL - 77

SP - 122

EP - 128

JO - Journal of Behavioral and Experimental Economics

JF - Journal of Behavioral and Experimental Economics

ER -

Preference reversals in decisions that matter: Education choices in China

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this