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Opinion comparison between internet forums and customer reviews

  • Jie Sun*
  • , Han Tong Loh
  • , Aik Siang Yeo
  • , Ying Liu
  • *Corresponding author for this work
  • National University of Singapore
  • York Transport Equipment (Asia)
  • Hong Kong Polytechnic University

Research output: Contribution to journalReview articlepeer-review

3 Citations (Scopus)

Abstract

The advent of the internet marks a new source of customer feedbacks for product designers to gain valuable insights into their outputs. The paper investigates the distinctive characteristics of customer opinions found on internet forums. A comparison of the similarities and differences between customer reviews and forum feedbacks is given. Finally, data mining techniques based on concept-based representations are used to analyse feedback from forums.

Original languageEnglish
Pages (from-to)107-113
Number of pages7
JournalInternational Journal of Computer Applications in Technology
Volume40
Issue number1-2 SPEC.ISSUE
DOIs
Publication statusPublished - Feb 2011
Externally publishedYes

Keywords

  • Customer reviews
  • Internet forum
  • Opinion comparison
  • Text mining

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