OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	2023 Global Marketing Conference at Seoul
Pages	349-352
Publication status	Published - Jul 2023
Event	2023 Global Marketing Conference at Seoul - Seoul, Seoul, Korea, Republic of Duration: 20 Jul 2023 → …

Conference	2023 Global Marketing Conference at Seoul
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/23 → …

Cite this

@inproceedings{fd8a48bc220e4b81882068efbf8da241,

title = "OF SIRI-OUS CONCERN: A PRECAUTIONARY ETHICAL FRAMEWORK FOR USE OF AI IN INFLUENCER MARKETING",

author = "Rhonwyn Vaudrey and Eunkyung Lee",

year = "2023",

month = jul,

language = "English",

pages = "349--352",

booktitle = "2023 Global Marketing Conference at Seoul",

note = "2023 Global Marketing Conference at Seoul ; Conference date: 20-07-2023",

}