| Original language | English |
|---|---|
| Title of host publication | Asia-Pacific Marketing Academy Conference 2023 (APMA 2023) |
| Publication status | Published - 2023 |
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Not Too Close, Not Too Far - Customer Acceptance of Excessive Service.
- Bin Ding
- , Zixuan Guo
- Xi'an Jiaotong-Liverpool University
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review