New Product Development Process Implementation in a Business-To-Business Firm: The Driving and Moderating Factors for Improved Program Performance and Time-To-Market

Serdar S. Durmusoglu*, Tanawat Hirunyawipada, Regina C. McNally

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance