Moderating Effect of Brand Equity on Relationship Quality on Chain Restaurant Industry

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceeding of the International Conference on Information, Business and Education Technology (ICIBET 2013)
Publication status	Published - 2013

Cite this

@inproceedings{68c389a894994f9c930ab71c5668f7d6,

title = "Moderating Effect of Brand Equity on Relationship Quality on Chain Restaurant Industry",

author = "Lo, \{Ying Tuan\} and Ahmad Jusoh",

year = "2013",

language = "English",

booktitle = "Proceeding of the International Conference on Information, Business and Education Technology (ICIBET 2013)",

}