Modeling Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)

Farhan, M.; Sulaiman, Z.; Ying Tuan Lo; Hasbullah, N. N.

Modeling Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)

Farhan, M.
, Sulaiman, Z.
, Ying Tuan Lo
, Hasbullah, N. N.

Entrepreneurship Education

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Academic Research in Business and Social Sciences
Publication status	Published - 2024

Cite this

@article{18f37c7e493348af89ee41afa11a8456,

title = "Modeling Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)",

author = "\{Farhan, M.\} and \{Sulaiman, Z.\} and Lo, \{Ying Tuan\} and \{Hasbullah, N. N.\}",

year = "2024",

language = "English",

journal = "International Journal of Academic Research in Business and Social Sciences",

}

TY - JOUR

T1 - Modeling Perceived Enjoyment, Impulse Buying Tendency, Gamification, and Online Purchase Intention on e-Commerce using Stimulus-Organism-Response (S-O-R)

AU - Farhan, M.

AU - Sulaiman, Z.

AU - Lo, Ying Tuan

AU - Hasbullah, N. N.

PY - 2024

Y1 - 2024

M3 - Article

JO - International Journal of Academic Research in Business and Social Sciences

JF - International Journal of Academic Research in Business and Social Sciences

ER -