Media engagement and customer value creation: a comparative study of Android versus iOS shoppers

Jiyao Xun; Woon Kian Chong

Media engagement and customer value creation: a comparative study of Android versus iOS shoppers

Jiyao Xun
, Woon Kian Chong

Entrepreneurship Education

S P Jain School of Global Management, Dubai

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	The Global Conference on Services and Retail Management (GLOSERV 2021) virtual conference. University of Naples Federico II, Naples, Italy & University of South Florida, Tampa, Florida, USA May 11-13.
Publication status	Published - 2021

Cite this

@inproceedings{660015c05f0b4dd7b589413fb6ac65ba,

title = "Media engagement and customer value creation: a comparative study of Android versus iOS shoppers",

author = "Jiyao Xun and Chong, \{Woon Kian\}",

year = "2021",

language = "English",

booktitle = "The Global Conference on Services and Retail Management (GLOSERV 2021) virtual conference. University of Naples Federico II, Naples, Italy \& University of South Florida, Tampa, Florida, USA May 11-13.",

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Media engagement and customer value creation: a comparative study of Android versus iOS shoppers. / Xun, Jiyao; Chong, Woon Kian.
The Global Conference on Services and Retail Management (GLOSERV 2021) virtual conference. University of Naples Federico II, Naples, Italy & University of South Florida, Tampa, Florida, USA May 11-13.. 2021.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Media engagement and customer value creation: a comparative study of Android versus iOS shoppers

AU - Xun, Jiyao

AU - Chong, Woon Kian

PY - 2021

Y1 - 2021

M3 - Conference Proceeding

BT - The Global Conference on Services and Retail Management (GLOSERV 2021) virtual conference. University of Naples Federico II, Naples, Italy & University of South Florida, Tampa, Florida, USA May 11-13.

ER -