Marketing Is More Than Just Selling and Advertising

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Understanding business – a beginner’s text
Editors	Dieu Hack-Polay, Doug Davies
Publisher	Pearson Asia
Pages	43-54
Edition	2nd
Publication status	Published - 2015

Cite this

@inbook{f28342228a1042a9bbb645d69872cc46,

title = "Marketing Is More Than Just Selling and Advertising",

author = "Chong, \{Woon kian(Tristan)\} and Lixian Qian",

year = "2015",

language = "English",

pages = "43--54",

editor = "Dieu Hack-Polay and Doug Davies",

booktitle = "Understanding business – a beginner{\textquoteright}s text",

publisher = "Pearson Asia",

edition = "2nd",

}