Marketing Is More Than Just Selling and Advertising

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Understanding business – a beginner’s text
Editors	Dieu Hack-Polay, Doug Davies
Publisher	Pearson
Pages	61-77
Publication status	Published - 2013

Cite this

@inbook{a2c06a6d75df456ead4448bad236ddc9,

title = "Marketing Is More Than Just Selling and Advertising",

author = "Chong, \{Woon kian(Tristan)\} and Lixian Qian",

year = "2013",

language = "English",

pages = "61--77",

editor = "Dieu Hack-Polay and Doug Davies",

booktitle = "Understanding business – a beginner{\textquoteright}s text",

publisher = "Pearson",

}