Marketing Analysis

Ling Chen; Xingjian  Lyu; Zhenyu Tian; Gabriela Mogos

doi:10.5281/zenodo.4577895

Marketing Analysis

Ling Chen
, Xingjian Lyu
, Zhenyu Tian
, Gabriela Mogos^*

^*Corresponding author for this work

School of Advanced Technology

Research output: Contribution to journal › Article › peer-review

94 Downloads (Pure)

Abstract

Data from the past contains information that will be useful in the future. It works because customer behaviors captured in corporate data are not random,
but reflect the differing needs, preferences, propensities, and treatments of customers.
The paper presents a study related to the 6 indicators (star, helpful votes, total votes, vine, verified, review) which can help a company to be more competitive in the market.

Original language	English
Pages (from-to)	44-51
Number of pages	8
Journal	International Journal of Computer Science and Information Security
Volume	19
Issue number	2
DOIs	https://doi.org/10.5281/zenodo.4577895
Publication status	Published - Apr 2021

Access to Document

10.5281/zenodo.4577895

04 Paper 01022105 IJCSIS Camera Ready pp44-51Final published version, 2.54 MB

Cite this

@article{fd9bef38b63b49f6953e100a71e3b53b,

title = "Marketing Analysis",

abstract = "Data from the past contains information that will be useful in the future. It works because customer behaviors captured in corporate data are not random, but reflect the differing needs, preferences, propensities, and treatments of customers. The paper presents a study related to the 6 indicators (star, helpful votes, total votes, vine, verified, review) which can help a company to be more competitive in the market.",

author = "Ling Chen and Xingjian Lyu and Zhenyu Tian and Gabriela Mogos",

year = "2021",

month = apr,

doi = "10.5281/zenodo.4577895",

language = "English",

volume = "19",

pages = "44--51",

journal = "International Journal of Computer Science and Information Security",

issn = "1947-5500",

number = "2",

}

TY - JOUR

T1 - Marketing Analysis

AU - Chen , Ling

AU - Lyu, Xingjian

AU - Tian, Zhenyu

AU - Mogos, Gabriela

PY - 2021/4

Y1 - 2021/4

N2 - Data from the past contains information that will be useful in the future. It works because customer behaviors captured in corporate data are not random, but reflect the differing needs, preferences, propensities, and treatments of customers. The paper presents a study related to the 6 indicators (star, helpful votes, total votes, vine, verified, review) which can help a company to be more competitive in the market.

AB - Data from the past contains information that will be useful in the future. It works because customer behaviors captured in corporate data are not random, but reflect the differing needs, preferences, propensities, and treatments of customers. The paper presents a study related to the 6 indicators (star, helpful votes, total votes, vine, verified, review) which can help a company to be more competitive in the market.

U2 - 10.5281/zenodo.4577895

DO - 10.5281/zenodo.4577895

M3 - Article

SN - 1947-5500

VL - 19

SP - 44

EP - 51

JO - International Journal of Computer Science and Information Security

JF - International Journal of Computer Science and Information Security

IS - 2

ER -

Marketing Analysis

Abstract

Access to Document

Fingerprint

Cite this