Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

Ahmad Arslan, Samppa Kamara, Anna Yumiao Tian*, Peter Rodgers, Minnie Kontkanen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

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Economics, Econometrics and Finance

Social Sciences