Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development.

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Research output: Book/Report/Edited volume › Book › peer-review

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@book{2a2558f66b0d4882ae38487df83f77ee,

title = "Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development. ",

author = "Jiyao Xun and Xiaowei Fan and Weihan Liang and Cheng Ma",

year = "2025",

month = jan,

doi = "10.4018/979-8-3693-6376-8.ch003",

language = "English",

isbn = "9798369363768",

publisher = "IGI Global",

}

TY - BOOK

T1 - Managing Metaverse Retailing- Branding, Channel and Consumer Journey

T2 - Exploring Practice-Led Research for Professional Development.

AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - Liang, Weihan

AU - Ma, Cheng

PY - 2025/1

Y1 - 2025/1

U2 - 10.4018/979-8-3693-6376-8.ch003

DO - 10.4018/979-8-3693-6376-8.ch003

M3 - Book

SN - 9798369363768

BT - Managing Metaverse Retailing- Branding, Channel and Consumer Journey

PB - IGI Global

CY - Chapter 3

ER -