| Original language | English |
|---|---|
| Publication status | Published - 2023 |
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L’Oréal: Brand Acquisition and Re-Positioning Specialist (with Teaching Notes). CEIBS Case Collection. (Product Number: CI-323-006). Forthcoming in Harvard Business Publishing.
- Terence Tsai
- , Xiayan Huang
- , Yunlu Zhang
- China Europe International Business School
Research output: Practice-based research output › Textual work