Localization in Business-to-Consumer Cross-Border Online Marketplaces: How AliExpress Turkey Enables Its Sellers’ Brands and Manages Their Experiences

Serdar Durmusoglu

Localization in Business-to-Consumer Cross-Border Online Marketplaces: How AliExpress Turkey Enables Its Sellers’ Brands and Manages Their Experiences

Serdar Durmusoglu

School of Intelligent Finance and Business

Research output: Chapter in Book or Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Chinese Innovation and Branding Leaps
Pages	79-101
Publication status	Published - 2022

Publication series

Name	Series on Innovation and Knowledge Management
Volume	16

Cite this

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Localization in Business-to-Consumer Cross-Border Online Marketplaces: How AliExpress Turkey Enables Its Sellers’ Brands and Manages Their Experiences

Publication series

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