Leveraging Technology to Cultivate Relational Benefits and Drive Purchases in Live Commerce

Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Bosen Lin

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Industrial Management and Data Systems
Publication status	Accepted/In press - Sept 2025

Cite this

@article{5f36fd6e44384577b80bac8010499dd0,

title = "Leveraging Technology to Cultivate Relational Benefits and Drive Purchases in Live Commerce",

author = "Fangfang Hou and Zhengzhi Guan and Boying Li and Yueqiu Hu and Bosen Lin",

year = "2025",

month = sep,

language = "English",

journal = "Industrial Management and Data Systems",

issn = "0263-5577",

}