| Original language | English |
|---|---|
| Pages (from-to) | 1312 |
| Number of pages | 1336 |
| Journal | Industrial Management and Data Systems |
| Volume | 126 |
| Issue number | 4 |
| Publication status | Published - 2026 |
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Leveraging Technology to Cultivate Relational Benefits and Drive Purchases in Live Commerce
- Fangfang Hou
- , Zhengzhi Guan
- , Boying Li
- , Yueqiu Hu
- , Bosen Lin
- Beijing Normal University-Hong Kong Baptist University
- University of Nottingham Ningbo China
- Nottingham University Business School China
Research output: Contribution to journal › Article › peer-review