@inproceedings{c7a1122b28a2495bb3d2c39213cab9b9,
title = "Investigation into the Coexistence of AI and Digital Media Workforce",
abstract = "This study explores the influence of artificial intelligence on digital media by analyzing user-generated content from Reddit, Twitter, and Tumblr. Natural language processing (NLP) and machine learning techniques are applied to classify sentiment and examine its relationship with user engagement and temporal trends. BERTweet, a transformer-based model, is employed for sentiment analysis, while machine learning models are used for further classification. The findings reveal a positive correlation between sentiment intensity and user engagement, while overall sentiment trends remain stable. This study contributes to the understanding of AI-driven discourse in digital media, demonstrating the effectiveness of advanced NLP techniques in social media analysis.",
keywords = "AI, BERT, classification, digital media, NLP, sentiment analysis, user engagement",
author = "Ruixuan Chen and Haiyang Zhang and Zhijie Xu and Zihan Deng and Yunchu Peng and Yihong Wang",
note = "Publisher Copyright: {\textcopyright} 2025 IEEE.; 23rd International Conference on Industrial Informatics, INDIN 2025 ; Conference date: 12-07-2025 Through 15-07-2025",
year = "2025",
doi = "10.1109/INDIN64977.2025.11279580",
language = "English",
series = "IEEE International Conference on Industrial Informatics (INDIN)",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
booktitle = "2025 IEEE 23rd International Conference on Industrial Informatics, INDIN 2025",
}