TY - GEN
T1 - Investigating the Clarity Dimension of Social Norms
T2 - 1st International Conference on Industrial IoT, Big Data and Supply Chain, IIoTBDSC 2020
AU - Xiong, Chang
AU - Chang, Victor
N1 - Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2021
Y1 - 2021
N2 - Digital piracy is widely recognized as a global concern, and it may arise due to different causes. The Chinese music market is holding unique characteristics as a result of China’s distinctive institutional context and technological development. However, the extant research in explaining this unethical consumer behavior in the digital era only examined the impact of the strength of social norms and ignored the effect imposed by the clarity dimension of social norms. The purpose of this paper is to introduce the clarity dimension of social norms into explaining consumers’ digital piracy intentions through a deductive approach. The current research contributes to the existing literature on digital consumer behavior by investigating the new perspective of clarity of social norms. Also, by bringing in data from an under-studied context of an emerging economy, this study offers a more comprehensive understanding of the piracy issues from a social–psychological perspective. Theoretical and managerial contributions, as well as the limitations and suggestions on future research, are also discussed.
AB - Digital piracy is widely recognized as a global concern, and it may arise due to different causes. The Chinese music market is holding unique characteristics as a result of China’s distinctive institutional context and technological development. However, the extant research in explaining this unethical consumer behavior in the digital era only examined the impact of the strength of social norms and ignored the effect imposed by the clarity dimension of social norms. The purpose of this paper is to introduce the clarity dimension of social norms into explaining consumers’ digital piracy intentions through a deductive approach. The current research contributes to the existing literature on digital consumer behavior by investigating the new perspective of clarity of social norms. Also, by bringing in data from an under-studied context of an emerging economy, this study offers a more comprehensive understanding of the piracy issues from a social–psychological perspective. Theoretical and managerial contributions, as well as the limitations and suggestions on future research, are also discussed.
KW - Digital piracy
KW - Normative ambiguity
KW - Social norms
KW - Unethical consumer behavior
UR - https://www.scopus.com/pages/publications/85107335569
U2 - 10.1007/978-981-33-6141-6_42
DO - 10.1007/978-981-33-6141-6_42
M3 - Conference Proceeding
AN - SCOPUS:85107335569
SN - 9789813361409
T3 - Smart Innovation, Systems and Technologies
SP - 401
EP - 409
BT - Modern Industrial IoT, Big Data and Supply Chain - Proceedings of the IIoTBDSC 2020
A2 - Chang, Victor
A2 - Ramachandran, Muthu
A2 - Méndez Muñoz, Víctor
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 15 September 2020 through 17 September 2020
ER -