Interview on Chinese brands and cultural heritage storytelling

TY - GEN

T1 - Interview on Chinese brands and cultural heritage storytelling

AU - Chen, Yiming

PY - 2025/12/19

Y1 - 2025/12/19

UR - https://www.xjtlu.edu.cn/zh/news/2025/03/chenyimingboshijieshouxiandaisuzhoucaifang

UR - https://www.xjtlu.edu.cn/en/news/2026/01/dr-yiming-chen-scholar-at-the-academy-of-film-and-creative-technology-explains-the-rise-of-cultural-confidence-in-chinese-brands

M3 - Other contribution

PB - The Straits Times

ER -