Interactivity in Metaverse Retail: Product Type’s Role and Emotional-Cognitive Mechanisms

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Original language	English
Journal	Journal of Enterprise Information Management
Volume	Vol. ahead-of-print
Issue number	No. ahead-of-print.
DOIs	https://doi.org/10.1108/JEIM-06-2025-0538
Publication status	Published - 15 Dec 2025

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title = "Interactivity in Metaverse Retail: Product Type{\textquoteright}s Role and Emotional-Cognitive Mechanisms",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega and Chong, \{Tristan WenKai\}",

year = "2025",

month = dec,

day = "15",

doi = "10.1108/JEIM-06-2025-0538",

language = "English",

volume = "Vol. ahead-of-print ",

journal = "Journal of Enterprise Information Management",

issn = "1741-0398",

number = "No. ahead-of-print. ",

}

TY - JOUR

T1 - Interactivity in Metaverse Retail: Product Type’s Role and Emotional-Cognitive Mechanisms

AU - Fan, Xiaowei

AU - Xun, Jiyao

AU - Dolega, Les

AU - Chong, Tristan WenKai

PY - 2025/12/15

Y1 - 2025/12/15

U2 - 10.1108/JEIM-06-2025-0538

DO - 10.1108/JEIM-06-2025-0538

M3 - Article

SN - 1741-0398

VL - Vol. ahead-of-print

JO - Journal of Enterprise Information Management

JF - Journal of Enterprise Information Management

IS - No. ahead-of-print.

ER -