Human-Centered Immersive Retail in Smart Cities: Comparing Augmented and Mixed Reality Purchase Pathways

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	In Proceedings of the Logistics Research Network (LRN) 2025 China Conference
Publication status	Accepted/In press - 8 Oct 2025
Event	Proceedings of the Logistics Research Network (LRN) 2025 China Conference - Chengdu University of Technology, Chengdu, China Duration: 28 Nov 2025 → 30 Nov 2025 https://cim.cdut.edu.cn/info/1098/5336.htm

Conference	Proceedings of the Logistics Research Network (LRN) 2025 China Conference
Abbreviated title	LRN 2025
Country/Territory	China
City	Chengdu
Period	28/11/25 → 30/11/25
Internet address	https://cim.cdut.edu.cn/info/1098/5336.htm

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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title = "Human-Centered Immersive Retail in Smart Cities: Comparing Augmented and Mixed Reality Purchase Pathways",

author = "Weihan Liang and Jiyao Xun and Les Dolega",

year = "2025",

month = oct,

day = "8",

language = "English",

booktitle = "In Proceedings of the Logistics Research Network (LRN) 2025 China Conference",

note = "Proceedings of the Logistics Research Network (LRN) 2025 China Conference, LRN 2025 ; Conference date: 28-11-2025 Through 30-11-2025",

url = "https://cim.cdut.edu.cn/info/1098/5336.htm",

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AU - Liang, Weihan

AU - Xun, Jiyao

AU - Dolega, Les

PY - 2025/10/8

Y1 - 2025/10/8

UR - https://cim.cdut.edu.cn/info/1098/5336.htm

M3 - Conference Proceeding

BT - In Proceedings of the Logistics Research Network (LRN) 2025 China Conference

T2 - Proceedings of the Logistics Research Network (LRN) 2025 China Conference

Y2 - 28 November 2025 through 30 November 2025

ER -