| Original language | English |
|---|---|
| Title of host publication | 2024 American Marketing Association Summer Conference |
| Publication status | Published - 15 Aug 2024 |
How Visual Entropy Shapes Consumer Responses
- Jiayuan Li
- , Kirsten Cowan
- , Euejung Hwang
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review