How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory

Bosen  Lin; Yihan Wang; Fangfang Hou; Boying Li; Zhengzhi Guan

How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory

Bosen Lin
, Yihan Wang
, Fangfang Hou
, Boying Li
, Zhengzhi Guan

Department of Intelligent Operations and Marketing

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	International Conference on Electronic Business
Pages	235-246
Volume	23
Publication status	Published - Oct 2024

Cite this

@inproceedings{3ce0a7bbdc1a4cab84711923d2c60342,

title = "How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory",

author = "Bosen Lin and Yihan Wang and Fangfang Hou and Boying Li and Zhengzhi Guan",

year = "2024",

month = oct,

language = "English",

volume = "23",

pages = "235--246",

booktitle = "International Conference on Electronic Business",

}

How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory. / Lin, Bosen ; Wang, Yihan; Hou, Fangfang et al.
International Conference on Electronic Business. Vol. 23 2024. p. 235-246.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory

AU - Lin, Bosen

AU - Wang, Yihan

AU - Hou, Fangfang

AU - Li, Boying

AU - Guan, Zhengzhi

PY - 2024/10

Y1 - 2024/10

M3 - Conference Proceeding

VL - 23

SP - 235

EP - 246

BT - International Conference on Electronic Business

ER -