How Humor Affects Copycat Preference: The Role of Acknowledging Imitation

  • Seongun Jeon*
  • , Femke van Horen
  • , Michail Kokkoris
  • *Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Pages430-431
Volume51
Publication statusPublished - 2023
EventAssociation for Consumer Research Conference 2023 - Seattle, United States
Duration: 26 Oct 202329 Oct 2023

Conference

ConferenceAssociation for Consumer Research Conference 2023
Country/TerritoryUnited States
CitySeattle
Period26/10/2329/10/23

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