| Original language | English |
|---|---|
| Journal | Psychology and Marketing |
| Publication status | Accepted/In press - 5 Mar 2026 |
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How downward financial comparison motivates self-improvement gifting
- Daniel Hampson
- , Shiyang Gong*
- , Qian Li
- , Wangshuai Wang
- , Yang Lu
*Corresponding author for this work
- Beijing Normal University
- University of International Business and Economics
- Beijing Foreign Studies University
Research output: Contribution to journal › Article › peer-review