How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award)

Xiaowei Fan; Jiyao Xun; Les Dolega; Lin Xiong

How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award)

Xiaowei Fan^*
, Jiyao Xun
, Les Dolega
, Lin Xiong

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	19th Chinese Academy of Management Annual Meeting
Subtitle of host publication	第19届中国管理学年会
Place of Publication	Suzhou
Pages	78
Publication status	Published - 26 Oct 2024

Xiaowei Fan "Immersive Retail in the Metaverse: Understanding Consumer Behaviour Through Meta-Analysis and Experiments"
Xun, J. (Supervisor)
2022 → 14 Jul 2025
Activity: Supervision › PhD Supervision

Cite this

@inproceedings{1013096f4be24c9a8557ac6304790328,

title = "How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award)",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega and Lin Xiong",

year = "2024",

month = oct,

day = "26",

language = "English",

pages = "78",

booktitle = "19th Chinese Academy of Management Annual Meeting",

}

How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award). / Fan, Xiaowei; Xun, Jiyao; Dolega, Les et al.
19th Chinese Academy of Management Annual Meeting: 第19届中国管理学年会. Suzhou, 2024. p. 78.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

How do Augmented Reality (AR) and Virtual Reality (VR) Drive Customer Buying Outcomes? Insights from a Meta-Analysis (Outstanding Paper Award)

Activities

Xiaowei Fan "Immersive Retail in the Metaverse: Understanding Consumer Behaviour Through Meta-Analysis and Experiments"

Cite this