Glocalization as a strategy of international marketing: An intertextual approach

Songqing Li

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	112-126
Journal	Journal of Business and Economic Management
Volume	10
Issue number	6
DOIs	https://doi.org/doi:10.15413/jbem.2022.0705
Publication status	Published - 2022

Access to Document

@article{3559e51543b94a75ac008cb2f4cf1d07,

title = "Glocalization as a strategy of international marketing: An intertextual approach",

author = "Songqing Li",

year = "2022",

doi = "doi:10.15413/jbem.2022.0705",

language = "English",

volume = "10",

pages = "112--126",

journal = "Journal of Business and Economic Management",

number = "6",

}