Fruits and Vegetables

Fruits and vegetables (F&V) are both food products in their own right and key ingredients in many processed foods. On the other hand, processed fruits play an important role in the healthy eating of consumers. Both of them, as traditional food products, are an important part of the cultural heritage of the European society as well as in other regions of the world too. Although there is a long-term decrease in the consumption of F&V, fresh-cut products because of their convenience represent a valid alternative to counteract this negative trend. In fact, the fresh-cut sector is showing positive figures, and innovation in product quality and safety attributes, which are generally valued by consumers. Nonetheless, how will F&V products, geography, and the market evolve? This chapter discusses these issues thoroughly. In addition, coverage will include consumer insights, market perspectives, and health benefits of increased vegetable consumption, as well as production and business strategies for Small Medium Enterprises (SMEs) and distributors.