From customer-to-manufacturer to farm-to-customer: Pinduoduo’s business model transformation for sustainability

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	SAGE Publications: SAGE Business Cases Originals
Publisher	SAGE Publications Ltd
Publication status	Published - Jan 2023

Cite this

@inbook{cae8cf9548ba493992bcb0a878643872,

title = "From customer-to-manufacturer to farm-to-customer: Pinduoduo{\textquoteright}s business model transformation for sustainability",

author = "Yameng Zhang",

year = "2023",

month = jan,

language = "English",

booktitle = "SAGE Publications: SAGE Business Cases Originals",

publisher = "SAGE Publications Ltd",

}