Flowing into the Metaverse: Understanding Customer Behavior in Virtual Retail Spaces through Flow Theory

Xiaowei Fan^*, Jiyao Xun, Les Dolega

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	19th Chinese Academy of Management Annual Meeting
Subtitle of host publication	第19届中国管理学年会
Place of Publication	Suzhou
Pages	78
Publication status	Published - 26 Oct 2024

Cite this

@inproceedings{8cc5b25d0de444429c0aa2e7b48518e9,

title = "Flowing into the Metaverse: Understanding Customer Behavior in Virtual Retail Spaces through Flow Theory",

author = "Xiaowei Fan and Jiyao Xun and Les Dolega",

year = "2024",

month = oct,

day = "26",

language = "English",

pages = "78",

booktitle = "19th Chinese Academy of Management Annual Meeting",

}