Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China

Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee Loong Chong*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

227 Citations (Scopus)

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Social Sciences

Computer Science

Economics, Econometrics and Finance

Psychology

Nursing and Health Professions