Expert Assessment: Hitting Two Birds With One Stone: How McDonald’s Scares the Competition Away While Facilitating the Evolution of a Retro Product

Serdar Durmusoglu

Expert Assessment: Hitting Two Birds With One Stone: How McDonald’s Scares the Competition Away While Facilitating the Evolution of a Retro Product

Serdar Durmusoglu

School of Intelligent Finance and Business

Research output: Contribution to journal › Letter

Original language	English
Journal	Marketing News Exclusives
Publication status	Published - 4 Jan 2012

Cite this

@article{43f8770da7a54894859d6274af651819,

title = "Expert Assessment: Hitting Two Birds With One Stone: How McDonald{\textquoteright}s Scares the Competition Away While Facilitating the Evolution of a Retro Product",

author = "Serdar Durmusoglu",

year = "2012",

month = jan,

day = "4",

language = "English",

journal = "Marketing News Exclusives",

}