Abstract
Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG (Environmental, Social, Governance), companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks. From the perspective of HeXie management theory, this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies, seeking solutions to pierce through the facade of "greenwashing." It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements, laying the foundation for beauty companies to balance between profit and purpose and be a force for good.
| Translated title of the contribution | How to Turn ESG from Cosmetic Effect into Transformative Change in the Beauty Industry? |
|---|---|
| Original language | Chinese (Simplified) |
| Journal | 日用化学品科学 |
| DOIs | |
| Publication status | Published - May 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Keywords
- ESG
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