Abstract
In the realm of business behavior, entrepreneurs leverage psychological principles to gain insights into the minds of consumers and employees. With this understanding, they could make wise marketing decisions to promote the growth and success of their enterprises.
| Original language | English |
|---|---|
| Title of host publication | The Palgrave Encyclopedia of Cyberpsychology |
| Place of Publication | Cham, Switzerland |
| Publisher | Springer Nature Switzerland |
| Publication status | Submitted - 25 Jun 2025 |