Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship

Ping Liu; Ying Tuan Lo; Shu-Hsiang Chen; Siti Suraya Abd Razak; Booi Chen Tan

Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship

Ping Liu
, Ying Tuan Lo^*
, Shu-Hsiang Chen
, Siti Suraya Abd Razak
, Booi Chen Tan

^*Corresponding author for this work

Entrepreneurship Education

Universiti Teknologi Malaysia

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Springerbrief In Applied Sciences And Technology
Publication status	Accepted/In press - 2025

Cite this

@inproceedings{e69f01013f884a3f9765525490523499,

title = "Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship",

author = "Ping Liu and Lo, \{Ying Tuan\} and Shu-Hsiang Chen and Razak, \{Siti Suraya Abd\} and Tan, \{Booi Chen\}",

year = "2025",

language = "English",

booktitle = "Springerbrief In Applied Sciences And Technology",

}

Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship. / Liu, Ping; Lo, Ying Tuan; Chen, Shu-Hsiang et al.
Springerbrief In Applied Sciences And Technology. 2025.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship

AU - Liu, Ping

AU - Lo, Ying Tuan

AU - Chen, Shu-Hsiang

AU - Razak, Siti Suraya Abd

AU - Tan, Booi Chen

PY - 2025

Y1 - 2025

M3 - Conference Proceeding

BT - Springerbrief In Applied Sciences And Technology

ER -