Enhancing parent satisfaction and loyalty in preschools through SERVQUAL: A case study of marketing intervention at Kids Paradise Preschool

Ming Xue Lim; Ai Chin Thoo; Ying Tuan Lo

Enhancing parent satisfaction and loyalty in preschools through SERVQUAL: A case study of marketing intervention at Kids Paradise Preschool

Ming Xue Lim
, Ai Chin Thoo
, Ying Tuan Lo

Entrepreneurship Education

Universiti Teknologi Malaysia

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	The 7th International Undergraduate Research Conference Proceedings
Publication status	Published - 2025

Cite this

@inproceedings{3df678fd74ce403ab81cd105fd6dabbb,

title = "Enhancing parent satisfaction and loyalty in preschools through SERVQUAL: A case study of marketing intervention at Kids Paradise Preschool",

author = "Lim, \{Ming Xue\} and Thoo, \{Ai Chin\} and Lo, \{Ying Tuan\}",

year = "2025",

language = "English",

booktitle = "The 7th International Undergraduate Research Conference Proceedings",

}