| Original language | English |
|---|---|
| Title of host publication | Springerbrief In Applied Sciences And Technology |
| Publication status | Accepted/In press - 2025 |
Enhancing Brand Image Through Firm-Created Social Media: A Red Platform Intervention For A 2-Star Boutique Hotel In Malaysia
Ai Chin Thoo, Ying Tuan Lo
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review