Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance

Lian Yang; Zuraidah Sulaiman; Ying Tuan Lo; Xi Wen Yang; Andrew Huey Ping Tan

doi:10.1007/978-981-96-3949-6_13

Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance

Lian Yang
, Zuraidah Sulaiman
, Ying Tuan Lo^*
, Xi Wen Yang
, Andrew Huey Ping Tan

^*Corresponding author for this work

Xi'an Jiaotong-Liverpool University

Universiti Teknologi Malaysia
Ltd.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

2 Citations (Scopus)

Abstract

The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.

Original language	English
Title of host publication	Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics
Editors	Wei Chen, Andrew Huey Ping Tan, Yang Luo, Long Huang, Yuyi Zhu, Anwar PP Abdul Majeed, Fan Zhang, Yuyao Yan, Chenguang Liu
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	166-190
Number of pages	25
ISBN (Print)	9789819639489
DOIs	https://doi.org/10.1007/978-981-96-3949-6_13
Publication status	Published - 2025
Event	2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Suzhou, China Duration: 22 Aug 2024 → 23 Aug 2024

Publication series

Name	Lecture Notes in Networks and Systems
Volume	1316 LNNS
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024
Country/Territory	China
City	Suzhou
Period	22/08/24 → 23/08/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

AI Integration
Entrepreneurial Performance
Social Media Adoption

Access to Document

10.1007/978-981-96-3949-6_13

Cite this

Yang, L., Sulaiman, Z., Lo, Y. T., Yang, X. W., & Tan, A. H. P. (2025). Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance. In W. Chen, A. H. Ping Tan, Y. Luo, L. Huang, Y. Zhu, A. PP Abdul Majeed, F. Zhang, Y. Yan, & C. Liu (Eds.), Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics (pp. 166-190). (Lecture Notes in Networks and Systems; Vol. 1316 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-96-3949-6_13

Yang, Lian ; Sulaiman, Zuraidah ; Lo, Ying Tuan et al. / Empowering Entrepreneurship : Exploring the Mediating Role of AI Integration Between SMA and Performance. Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics. editor / Wei Chen ; Andrew Huey Ping Tan ; Yang Luo ; Long Huang ; Yuyi Zhu ; Anwar PP Abdul Majeed ; Fan Zhang ; Yuyao Yan ; Chenguang Liu. Springer Science and Business Media Deutschland GmbH, 2025. pp. 166-190 (Lecture Notes in Networks and Systems).

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title = "Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance",

abstract = "The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.",

keywords = "AI Integration, Entrepreneurial Performance, Social Media Adoption",

author = "Lian Yang and Zuraidah Sulaiman and Lo, \{Ying Tuan\} and Yang, \{Xi Wen\} and Tan, \{Andrew Huey Ping\}",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.; 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 ; Conference date: 22-08-2024 Through 23-08-2024",

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language = "English",

isbn = "9789819639489",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "166--190",

editor = "Wei Chen and \{Ping Tan\}, \{Andrew Huey\} and Yang Luo and Long Huang and Yuyi Zhu and \{PP Abdul Majeed\}, Anwar and Fan Zhang and Yuyao Yan and Chenguang Liu",

booktitle = "Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics",

}

Yang, L, Sulaiman, Z, Lo, YT, Yang, XW & Tan, AHP 2025, Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance. in W Chen, AH Ping Tan, Y Luo, L Huang, Y Zhu, A PP Abdul Majeed, F Zhang, Y Yan & C Liu (eds), Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics. Lecture Notes in Networks and Systems, vol. 1316 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 166-190, 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024, Suzhou, China, 22/08/24. https://doi.org/10.1007/978-981-96-3949-6_13

Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance. / Yang, Lian; Sulaiman, Zuraidah; Lo, Ying Tuan et al.
Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics. ed. / Wei Chen; Andrew Huey Ping Tan; Yang Luo; Long Huang; Yuyi Zhu; Anwar PP Abdul Majeed; Fan Zhang; Yuyao Yan; Chenguang Liu. Springer Science and Business Media Deutschland GmbH, 2025. p. 166-190 (Lecture Notes in Networks and Systems; Vol. 1316 LNNS).

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

TY - GEN

T1 - Empowering Entrepreneurship

T2 - 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024

AU - Yang, Lian

AU - Sulaiman, Zuraidah

AU - Lo, Ying Tuan

AU - Yang, Xi Wen

AU - Tan, Andrew Huey Ping

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

PY - 2025

Y1 - 2025

N2 - The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.

AB - The interplay between entrepreneurship, economic growth, and innovation underscores the pivotal role of startups in driving economic development. As social media permeates various facets of life and business, its integration into entrepreneurial activities has become ubiquitous, offering a myriad of benefits including heightened online presence and enhanced consumer engagement. Concurrently, the advent of Artificial Intelligence (AI) has revolutionized business landscapes, presenting novel opportunities for enterprises to optimize operations and gain competitive advantage. Drawing from the Resource-Based View (RBV) theory, this study explores the mediating role of AI integration in the relationship between Social Media Activities (SMA) and Entrepreneurial Performance (EP). By conceptualizing SMA as a precursor to AI integration, and subsequently to EP, a theoretical model is proposed to elucidate the dynamics among these constructs. Emphasizing the need to fill the existing research gap, this study aims to contribute to performance research in AI by investigating its mediating effects in the context of SMA and EP. Ultimately, this research endeavors to provide valuable insights for decision-makers and entrepreneurs, facilitating the strategic utilization of technological resources in harnessing the benefits of social media and AI integration for bolstering entrepreneurial performance in the contemporary digital era.

KW - AI Integration

KW - Entrepreneurial Performance

KW - Social Media Adoption

UR - https://www.scopus.com/pages/publications/105002710390

U2 - 10.1007/978-981-96-3949-6_13

DO - 10.1007/978-981-96-3949-6_13

M3 - Conference Proceeding

AN - SCOPUS:105002710390

SN - 9789819639489

T3 - Lecture Notes in Networks and Systems

SP - 166

EP - 190

BT - Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics

A2 - Chen, Wei

A2 - Ping Tan, Andrew Huey

A2 - Luo, Yang

A2 - Huang, Long

A2 - Zhu, Yuyi

A2 - PP Abdul Majeed, Anwar

A2 - Zhang, Fan

A2 - Yan, Yuyao

A2 - Liu, Chenguang

PB - Springer Science and Business Media Deutschland GmbH

Y2 - 22 August 2024 through 23 August 2024

ER -

Yang L, Sulaiman Z, Lo YT, Yang XW, Tan AHP. Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance. In Chen W, Ping Tan AH, Luo Y, Huang L, Zhu Y, PP Abdul Majeed A, Zhang F, Yan Y, Liu C, editors, Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics. Springer Science and Business Media Deutschland GmbH. 2025. p. 166-190. (Lecture Notes in Networks and Systems). doi: 10.1007/978-981-96-3949-6_13

Empowering Entrepreneurship: Exploring the Mediating Role of AI Integration Between SMA and Performance

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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