Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness

Mingqian Sun, Chenwei Li^*, Kathy Ning Shen, Qianzhou Du

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 21 Apr 2024
Event	The 17th China Summer Workshop on Information Management - Xiamen , China Duration: 29 Jun 2024 → 30 Jun 2024

Conference	The 17th China Summer Workshop on Information Management
Abbreviated title	CSWIM2024
Country/Territory	China
City	Xiamen
Period	29/06/24 → 30/06/24

Cite this

@conference{030e3a836d7147d08673aaec343277dc,

title = "Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness",

author = "Mingqian Sun and Chenwei Li and Shen, \{Kathy Ning\} and Qianzhou Du",

year = "2024",

month = apr,

day = "21",

language = "English",

note = "The 17th China Summer Workshop on Information Management, CSWIM2024 ; Conference date: 29-06-2024 Through 30-06-2024",

}