Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment

Mingqian Sun, Chenwei Li^*, Kathy Ning Shen, Hongjie Yuan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	136-168
Journal	Pacific Asia Journal of the Association for Information Systems
Volume	17
Issue number	3
Publication status	Published - 12 Mar 2025

Cite this

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title = "Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment",

author = "Mingqian Sun and Chenwei Li and Shen, \{Kathy Ning\} and Hongjie Yuan",

year = "2025",

month = mar,

day = "12",

language = "English",

volume = "17",

pages = "136--168",

journal = "Pacific Asia Journal of the Association for Information Systems",

issn = "1943-7536",

number = "3",

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AU - Sun, Mingqian

AU - Li, Chenwei

AU - Shen, Kathy Ning

AU - Yuan, Hongjie

PY - 2025/3/12

Y1 - 2025/3/12

M3 - Article

SN - 1943-7536

VL - 17

SP - 136

EP - 168

JO - Pacific Asia Journal of the Association for Information Systems

JF - Pacific Asia Journal of the Association for Information Systems

IS - 3

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