Effects of sponsorship disclosure on eWOM credibility and adoption: moderating roles of emotional attachment and interest-type curiosity

Mingqian Sun, Chenwei Li, Patrick Y.K. Chau

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 8 Jul 2023
Event	Pacific Asia Conference on Information Systems (PACIS) 2023 - Duration: 8 Jul 2023 → 12 Jul 2023

Conference	Pacific Asia Conference on Information Systems (PACIS) 2023
Period	8/07/23 → 12/07/23

Cite this

@conference{37fa119097f041b4a3c9df9ddc5a1522,

title = "Effects of sponsorship disclosure on eWOM credibility and adoption: moderating roles of emotional attachment and interest-type curiosity",

author = "Mingqian Sun and Chenwei Li and Chau, \{Patrick Y.K.\}",

year = "2023",

month = jul,

day = "8",

language = "English",

note = "Pacific Asia Conference on Information Systems (PACIS) 2023 ; Conference date: 08-07-2023 Through 12-07-2023",

}