Effectiveness of Sales Promotions on Vegetable Consumption among Heterogeneous Consumer Groups: A Causal Forest Approach

  • Angie Liu
  • , Jong Hoon Shin*
  • , Abdoul G. Sam
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Consumer Affairs
Publication statusAccepted/In press - 27 Feb 2026

Cite this