EFFECTIVE COMMUNICATION WITH VULNERABLE PEOPLE

Michael Puntiroli; Sascha Alavi; Valéry Bezençon; Bruno Kocher

EFFECTIVE COMMUNICATION WITH VULNERABLE PEOPLE

Michael Puntiroli
, Sascha Alavi
, Valéry Bezençon
, Bruno Kocher

Department of Intelligent Operations and Marketing

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

8 Downloads (Pure)

Abstract

The project focuses on investigating which communication strategy is the most effective at encouraging vulnerable people to engage with governmental offers of support, finding confirmation that this segment is best encouraged using a basic message void of additional monetary or psychological value.

Original language	English
Title of host publication	Theory + Practice in Marketing (TPM)
Volume	32
Publication status	Published - 2022
Event	Marketing and Public Policy Conference - Austin Duration: 9 Jun 2022 → …

Conference

Conference	Marketing and Public Policy Conference
Abbreviated title	AMA
City	Austin
Period	9/06/22 → …

Access to Document

American-Marketing-Association-and-Public-Policy-Conference-Proceedings-2022

Cite this

@inproceedings{725441706b0f408da54d0366e6987df1,

title = "EFFECTIVE COMMUNICATION WITH VULNERABLE PEOPLE",

abstract = "The project focuses on investigating which communication strategy is the most effective at encouraging vulnerable people to engage with governmental offers of support, finding confirmation that this segment is best encouraged using a basic message void of additional monetary or psychological value.",

author = "Michael Puntiroli and Sascha Alavi and Val{\'e}ry Bezen{\c c}on and Bruno Kocher",

year = "2022",

language = "English",

volume = "32",

booktitle = "Theory + Practice in Marketing (TPM)",

note = "Marketing and Public Policy Conference, AMA ; Conference date: 09-06-2022",

}

TY - GEN

T1 - EFFECTIVE COMMUNICATION WITH VULNERABLE PEOPLE

AU - Puntiroli, Michael

AU - Alavi, Sascha

AU - Bezençon, Valéry

AU - Kocher, Bruno

PY - 2022

Y1 - 2022

N2 - The project focuses on investigating which communication strategy is the most effective at encouraging vulnerable people to engage with governmental offers of support, finding confirmation that this segment is best encouraged using a basic message void of additional monetary or psychological value.

AB - The project focuses on investigating which communication strategy is the most effective at encouraging vulnerable people to engage with governmental offers of support, finding confirmation that this segment is best encouraged using a basic message void of additional monetary or psychological value.

UR - https://www.researchgate.net/profile/Muhammad-Farooq-31/publication/361322617_American_Marketing_Association_and_Public_Policy_Conference_Proceedings_2022/links/62aa9d7b23f3283e3aead77e/American-Marketing-Association-and-Public-Policy-Conference-Proceedings-2022.pdf

M3 - Conference Proceeding

VL - 32

BT - Theory + Practice in Marketing (TPM)

T2 - Marketing and Public Policy Conference

Y2 - 9 June 2022

ER -

EFFECTIVE COMMUNICATION WITH VULNERABLE PEOPLE

Abstract

Conference

Access to Document

Other files and links

Cite this