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Dramaturgical Analysis of E-commerce Live Streaming: A Cross-Cultural Comparison between China and UK

  • Boying Li
  • , Xincheng Liu
  • , Runqin Wen
  • , Xuxiang Liu
  • , Zhengzhi Guan
  • , Fangfang Hou
  • University of Nottingham Ningbo China
  • University of Science and Technology of China

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationThe 15th China Summer Workshop on Information Management (CSWIM) Proceedings
Publication statusPublished - Aug 2022

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