Displaying the amount of consumption time in online reviews can affect helpful votes

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2 Citations (Scopus)

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@article{f3e79bbcc243494d8e407e327b03636e,

title = "Displaying the amount of consumption time in online reviews can affect helpful votes",

author = "Zheng Zhang and Wenjun Zhou and Michelle Andrews",

year = "2026",

month = jan,

day = "28",

language = "English",

volume = "90",

journal = "Journal of Marketing",

issn = "1547-7185",

number = "1",

}