@inbook{6a0bb76a05d649809374ef97f06b2085,
title = "Digital Servitization in Agriculture",
abstract = "Servitization describes the process of adding services to complement companies{\textquoteright} core products in order to create additional value for customers. Well-known examples of servitization are Atlas Copco{\textquoteright}s compressed-air-as-a-service and Rolls-Royce{\textquoteright}s power-by-the-hour service. For long, the manufacturing sector has been the subject of much debate about how digital technologies can enable companies to provide advanced services to customers; this transition is known as {\textquotedblleft}digital servitization.{\textquotedblright} In this chapter, we explore how digital servitization benefits not only manufacturers but also farmers and their suppliers. We describe three cases in detail{\textemdash}a chicken poultry farm and two equipment suppliers, one for the horticultural sector and another for the dairy farm sector{\textemdash}and discuss their different transitions from a digital servitization theory lens. Specifically, we describe how the collection and analysis of data provide agricultural companies several pathways for servitization.",
keywords = "Agriculture, Data analysis, Data collection, Farms, Servitization, SMEs, Start-ups, Suppliers",
author = "Wim Coreynen and \{Pier van Gosliga\}, Sicco",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2023.",
year = "2023",
doi = "10.1007/978-3-031-19554-9\_14",
language = "English",
series = "Classroom Companion: Business",
publisher = "Springer International Publishing",
pages = "331--351",
booktitle = "Classroom Companion",
}